In 2023, after nearly 15 years as a freelance creative, I took a leap to work in-house with one of my first clients, Harley-Davidson Motor Company. During my first year in the Global Brand team, I became the manager of photography production, and soon thereafter, I was promoted to Executive Producer. In this role I oversee all internal and external production, as well as contribute to the creative direction for brand and product marketing efforts. Here are some of my favorite projects from my time with HDMC:

PROJECT: 2026 HARLEY-DAVIDSON FACTORY RACING TEAM LAUNCH
ROLES:
-CLIENT SIDE PRODUCTION AND SCOPE DEVELOPMENT
-LOCATION SCOUTING AND LOGISTICS
-SCRIPT DEVELOPMENT
-PHOTO & VIDEO ART DIRECTION
-PHOTOGRAPHER BRIEFINGS
-PHOTOGRAPHERS: JOSH KURPIUS & BUDDY WILINSKI

PROJECT: 2026 HARLEY-DAVIDSON MODEL YEAR LAUNCH
ROLES:
-CLIENT SIDE PRODUCTION AND SCOPE DEVELOPMENT
-LOCATION SCOUTING AND LOGISTICS
-CASTING
-SCRIPT DEVELOPMENT
-PHOTOGRAPHER PREP AND RETOUCHING
-POST SUPERVISION

PROJECT: HARLEY-DAVIDSON CVO ROAD GLIDE RR LAUNCH
ROLES:
-CLIENT SIDE PRODUCTION AND SCOPE DEVELOPMENT
-CGI CREATIVE CONCEPT AND SUPERVISION
-ON-LOCATION PRODUCTION
-RETOUCHING AND POST SUPERVISION

PROJECT: HARLEY-DAVIDSON // DICKIES APPAREL COLLABORATION
ROLES:
-CLIENT SIDE PRODUCTION AND SCOPE DEVELOPMENT
-PHOTOGRAPHER SELECTION AND CREATIVE PREPRO
-ON-LOCATION PRODUCTION
-CASTING
-COLOR GRADING
-POST SUPERVISION AND RETOUCHING

PROJECT: HARLEY-DAVIDSON // REAL TREE APPAREL COLLABORATION
ROLES:
-CLIENT SIDE PRODUCTION AND SCOPE DEVELOPMENT
-CASTING
-MUSIC LICENSING
-POST SUPERVISION

PROJECT: 2025 ICONS COLLECTION : FAT BOY GRAY GHOST
ROLES:
CREATIVE CONCEPTS
PRODUCTION
TALENT CASTING
POST SUPERVISION OF STILLS AND VIDEO

PROJECT: WILLIE G SOCIAL SERIES
ROLES:
SCRIPT WRITING FOR 19 EPISODES OF 1:00 VIDEO CONTENT TO WILLIE G DAVIDSON’S DESIGNS AND H-D MUSEUM COLLECTION
ON-SET DIRECTING WITH HOST AND PRODUCTION CREW
POST-PRODUCTION SUPERVISION
ASSET PREPARATION AND CROSS-PLATFORM DELIVERY OF ASSETS

PROJECT: 2023 FAST JOHNNIE ENTHUSIAST COLLECTION
ROLES:
INITIAL CONCEPTS AND SCRIPT
STORYBOARDS
LOCATION SELECTION
TALENT CASTING
POST SUPERVISION

PROJECT: 2024 H-D MODEL YEAR LAUNCH FILM
ROLES:
INITIAL CONCEPTS AND STORY DEVELOPMENT
TALENT INTERVIEWS
ON-SET PRODUCTION SUPPORT
CINE BIKE CAMERA OPERATION

PROJECT: 2023.5 CVO LAUNCH FILM/TEASER
ROLES:
INITIAL CONCEPTS AND STORY DEVELOPMENT
SENIOR LEADERSHIP INTERVIEWS (FULL LAUNCH FILM)
ON-SET ART DIRECTION
TALENT CASTING
POST-PRODUCTION SUPERVISION

PROJECT: 2024 HARLEY-DAVIDSON X CHAMPION APPAREL COLLAB
ROLES:
CLIENT PRODUCER
LOCATION SCOUTING
TALENT CASTING
POST-PRODUCTION SUPERVISION

PROJECT: 2023 HIGHWAY KING
ROLES:
INITIAL CONCEPTS AND SCRIPT
STORYBOARDS
LOCATION SCOUTING
POST-PRODUCTION SUPERVISION

PROJECT: 120 YEARS OF HARLEY-DAVIDSON
ROLES:
SCRIPT WRITING FOR 19 EPISODES OF 1:00 VIDEO CONTENT TO SUPPORT 120TH ANNIVERSARY AND H-D MUSEUM COLLECTION
ON-SET DIRECTING WITH HOST AND PRODUCTION CREW
POST-PRODUCTION SUPERVISION
ASSET PREPARATION AND CROSS-PLATFORM DELIVERY OF ASSETS